{"id":95609,"date":"2025-09-23T13:18:45","date_gmt":"2025-09-23T12:18:45","guid":{"rendered":"https:\/\/www.i24.nl\/nl\/?page_id=95609"},"modified":"2026-04-12T13:22:23","modified_gmt":"2026-04-12T12:22:23","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/www.i24.nl\/nl\/email-marketing\/","title":{"rendered":"E-mail Marketing Service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"95609\" class=\"elementor elementor-95609\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f4ee84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f4ee84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624ad3b\" data-id=\"624ad3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f59e2dd elementor-widget elementor-widget-heading\" data-id=\"f59e2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E-mail Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5485ccc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5485ccc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d583388\" data-id=\"d583388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef8631 elementor-widget elementor-widget-heading\" data-id=\"4ef8631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nieuwsbrieven en campagnes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f98f93a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f98f93a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d738d28\" data-id=\"d738d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c50d3ab elementor-widget elementor-widget-text-editor\" data-id=\"c50d3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E\u2011mailmarketing is <strong>het gericht inzetten van e\u2011mail om relaties op te bouwen, klanten te activeren en verkoop te stimuleren<\/strong>. Het is een vorm van <strong>direct marketing<\/strong>, omdat je rechtstreeks in de inbox van iemand communiceert.<\/p>\n<div class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\">&nbsp;<\/div>\n<h3>Wat e\u2011mailmarketing precies is<\/h3>\n<p>E\u2011mailmarketing betekent dat organisaties <strong>gerichte e\u2011mails sturen naar mensen die daar toestemming voor hebben gegeven<\/strong>. Dat kunnen nieuwsbrieven, aanbiedingen, updates, welkomstmails of automatische opvolgberichten zijn. Het draait om relevante inhoud op het juiste moment.<\/p>\n<div class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\">&nbsp;<\/div>\n<h3>Waarom bedrijven e\u2011mailmarketing gebruiken<\/h3>\n<p>Belangrijke redenen zijn:<\/p>\n<ul>\n<li>\n<p><strong>Direct contact<\/strong> met leads en klanten, zonder afhankelijk te zijn van social\u2011media\u2011algoritmes.<\/p>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Hoge relevantie<\/strong> door segmentatie en personalisatie.<\/p>\n<\/li>\n<li>\n<p><strong>Meetbaarheid<\/strong>: je ziet precies open rates, kliks en conversies.<\/p>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Hoge ROI<\/strong> door lage kosten en schaalbaarheid.<\/p>\n<\/li>\n<\/ul>\n<div class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\">&nbsp;<\/div>\n<h3>Hoe e\u2011mailmarketing werkt<\/h3>\n<p>Een effectieve aanpak bestaat uit:<\/p>\n<ol start=\"1\">\n<li>\n<p><strong>Toestemming verzamelen (opt\u2011in)<\/strong> Mensen moeten zich expliciet inschrijven voor je nieuwsbrief of aanbod. Dit is verplicht volgens de AVG.<\/p>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Doelen bepalen<\/strong> Bijvoorbeeld: nieuwe klanten werven, bestaande klanten behouden of reviews verzamelen.<\/p>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Segmenteren en personaliseren<\/strong> Je deelt je lijst op in groepen (bijv. interesses, gedrag, klantstatus) zodat iedereen relevante content krijgt.<\/p>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Campagnes en automatiseringen<\/strong><\/p>\n<ul>\n<li>\n<p><strong>Campagnes<\/strong>: losse nieuwsbrieven of promoties.<\/p>\n<\/li>\n<li>\n<p><strong>Automatiseringen<\/strong>: automatische flows zoals welkomstmails, verjaardagsmails of winkelwagenherinneringen.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"ps-2\">\n<p><strong>Analyseren en optimaliseren<\/strong> Belangrijke metrics zijn open rate, klikratio, conversie en bounce rate.<\/p>\n<\/li>\n<\/ol>\n<div class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\">&nbsp;<\/div>\n<h3>E\u2011mailmarketing vs. e\u2011mail automation<\/h3>\n<ul>\n<li>\n<p><strong>E\u2011mailmarketing<\/strong>: handmatig verstuurde nieuwsbrieven of campagnes.<\/p>\n<\/li>\n<li>\n<p><strong>E\u2011mail automation<\/strong>: geautomatiseerde, gepersonaliseerde e\u2011mails op basis van gedrag of momenten (bijv. verjaardag, aankoop, verlaten winkelwagen).<\/p>\n<\/li>\n<\/ul>\n<div class=\"relative pb-6 w-full after:border-b after:border-stroke-300 after:w-full after:absolute after:mt-3\">&nbsp;<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e0b3e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e0b3e5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0d914b\" data-id=\"5c0d914b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d1b6c2 elementor-widget elementor-widget-menu-anchor\" data-id=\"61d1b6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"meerinformatie\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64d9a549 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d9a549\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5872317e\" data-id=\"5872317e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1732a851 elementor-widget elementor-widget-image\" data-id=\"1732a851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.i24.nl\/nl\/wp-content\/uploads\/elementor\/thumbs\/bel_mij_terug-300x165-1-pwcjjf02inzjfkyr5kdj906lp8y3c8a5q5bhdlosn4.png\" title=\"bel mij terug\" alt=\"bel mij terug\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5088a93e\" data-id=\"5088a93e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-706b6191 elementor-widget elementor-widget-heading\" data-id=\"706b6191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meer informatie of advies?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9a93c elementor-widget elementor-widget-text-editor\" data-id=\"df9a93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stel je vraag dan nemen we z.s.m. contact met je op!<br \/><b>NB:<\/b>\u00a0Ben je al klant bij ons neem dan contact op via de <a href=\"https:\/\/www.i24.nl\/wp\/support-center\/\">klantenservice<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6188c elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"9b6188c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Bel mij\" aria-label=\"Bel mij\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"95609\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9b6188c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"E-mail Marketing Service\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"95609\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Naam\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1433de0 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1433de0]\" id=\"form-field-field_1433de0\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Telefoon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_2417f95 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[field_2417f95]\" id=\"form-field-field_2417f95\" rows=\"4\" placeholder=\"Ik heb een vraag over...\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_76593cd elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_76593cd\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeRnQkgAAAAAEwwwRaABAFHuOMBAaTCXJHlm93U\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"normal\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VERZENDEN<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-mail Marketing Nieuwsbrieven en campagnes E\u2011mailmarketing is het gericht inzetten van e\u2011mail om relaties op te bouwen, klanten te activeren en verkoop te stimuleren. Het is een vorm van direct marketing, omdat je rechtstreeks in de inbox van iemand communiceert. &nbsp; Wat e\u2011mailmarketing precies is E\u2011mailmarketing betekent dat organisaties gerichte e\u2011mails sturen naar mensen die [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-95609","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/pages\/95609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/comments?post=95609"}],"version-history":[{"count":0,"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/pages\/95609\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.i24.nl\/nl\/wp-json\/wp\/v2\/media?parent=95609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}